Now that you’ve focused on the problem, you can start talking about the end result.

That thing your customer wants more than anything. That thing you’re going to help them achieve.

Remember, in most cases, the answer isn’t just your (insert your service/product/solution). It’s what your (insert your service/product/solution) can do for them!

Here you get to tell your customer that there is light at the end of the tunnel! It’s a plot twist baby!

Keep this section short and sweet (paragraph format), simply describe the transformation they want.